PRIMER ON HOW TO OFFER AND SELL SECURITIES
This Primer assumes that the parties wishing to raise capital have gone through the process of creating a Business Plan, determining what type of entity to use – limited liability company, C corporation, S corporation, limited partnership, etc., lining up the management team, engaging a lawyer and accountant and thinking through where the company is headed. Generally, a private placement is the easiest and least expensive way to raise modest amounts of funds ($50,000 to $1,000,000) if one is acquainted with wealthy (preferably “accredited”1 see definition below) investors or knows a Placement Agent who can help raise the funds. Some start-ups do not have the contacts to raise the required amounts and turn to a “504” public offering (See “Public – The Choices – An Outline” below).
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