- Funding Needed
- $1 (Mio)
- EB5 Funding
- $1 (Mio)
- EB-5 Investors
- 1
- Investment Amount
- $1,000,000
- Subscription Fee
- 0
- Discount Fee
- 0
- Job Creation per Investor
- 13.0
- Job Creation (Total)
- 13 Operational plus Development
- Category
- Retail Trade
- Sub-Category
- Beer, Wine & Liquor Stores
- Structure
- Equity
- Amount of EB-5 investors anticipated for this phase?
- 1
- Expected Maturity
- Investor may maintain ownership and receive distributions for the life of the company if he/she wishes
- Expected Return
- Regular distributions, Full return of capital in less than 6 years
- Principal equity in project?
- Yes
- Does this project have approved I-526's?
- No
- Does this Regional Center have approved I-526's?
- No
- Does this Regional Center have approved I-829's?
- No
- Location
- Jackson Square Historic District, San Francisco, California
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- Last Update: February 04, 2015 01:01 PM
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Flavor Wine Retail Shops and Lounges
- Developer Name
- Owner: Chris Lane
Project Description
Executive Summary
An innovative wine shop and lounge concept that makes it easy for everyone to discover and buy new wines that taste good to them
- Only 20% of wine consumers are aficionados, yet wine retail is designed just for them. Everyone else, the 80%, finds wine selection confusing. Labels, scores, and descriptions rarely help them identify the wines that will taste good to them. As a result they choose top brands because those products are something they already know they will enjoy, a safe choice
- Our IP allows us to profile wines into primary flavor attributes, and to match people to the wines that will taste good to them
- We use this flavor matching IP to merchandise and market wine in a brand new way, making it easy for the vast majority of wine consumers to identify new wines they will enjoy
- Wines are grouped by flavor into ~23 different “Flavor Categories”, each offering fresh, new products across a wide range of prices and features, and headlined by a top brand name wine or wines that the customer recognizes. If you like the brand you’ll like the rest of the wines in that flavor category, which are all lesser-known and much higher margin
- By knowing and tracking our customers’ flavor (and price/feature) preferences we know what to stock and how to market new products in a highly-targeted fashion, to the customers who are looking for those products
- The San Francisco shop and lounge is a $6M local wine retail business with 11%-19% gross margins (versus 1%-3% margins for a restaurant concept)
- We are built around a business model that behaves like a sales pipeline: The Lounge brings in new prospects city-wide, the Shop demonstrates and proves concept (ie converts), and the bulk of sales and fulfillment are through subsequent Web Storefront and Targeted Offerings purchases
- We are targeting the shop/lounge in Jackson Square because it’s a high traffic area frequented by Financial District professionals, stays popular on evenings and weekends, and is zoned Commercial which makes alcohol licensing easy and inexpensive
- Our plan is to create a proven blueprint in San Francisco before opening new locations throughout the top wine consuming cities in the US. We are targeting 8 cities within 7 years, developed through debt financing, a $45M business
- The business is seeking $1MM to build to fully operational, is completely EB-5 compliant and attractive, and breaks even less than 7mo after open
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The Investment Prospectus can be downloaded at http://flavorsf.com/Prospectus_FWR_EB5.pdf
Project Timeline
From funding date: 3mo to site selection, 9mo to open
Reports
Flavor Wine Retail Shops and Lounges: Contact Information
- Contact Person
- Chris Lane
- Phone
- 415-377-9588
- chris@flavorsf.com
Flavor Wine Retail Shops and Lounges: EB-5
- Is this a loan?
- No
- Does this project have approved I-526's?
- No
- Does this project have approved I-829's?
- No
- Does this Regional Center have approved I-526's?
- No
- Does this Regional Center have approved I-829's?
- No
- Is any of the subscription fee refundable in the event of a denial of the I-526 by USCIS?
- No
- Amount of EB-5 investors anticipated for this phase?
- 1
- What percentage of overall funding is expected to be sourced from EB-5 investors?
- translation missing: en.percentage_funding_from_investors.more_than_75
- Are non EB-5 investor’s allowed to participate?
- No
- Can you please explain if EB-5 and non EB-5 investors treated equally in the distribution of dividends and profits?
- The project is too small to allow both to participate
- Under what circumstance(s) would EB-5 investors be expected to contribute additional capital to the partnership or the project?
- If we ran into unexpected development problems. However that is highly unlikely as the cost estimates were taken from very similar concepts that were recently developed nearby.
Project Exemplar Approval
- Does this Project have Exemplar Approval?
- No
- Date of Exemplar Approval:
Requests for Evidence
- Does this Project have Exemplar Approval?
- No
I-526
I-829
This data was last updated on:January 09, 2015 11:05 AM
Flavor Wine Retail Shops and Lounges: Media
Example Layout
Flavor Categories
Example of a single Flavor Category
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