Amir Cohen is responsible for managing the Company's marketing array, including the administration of ATL and BTL advertising campaigns, formulating and leading the Company's branding strategy and marketing language, managing social network visibility, PR, website operation and promotion and creating products that support the sales department toward recruiting new investors. Amir established, developed and marketed premium content products for mobile platforms in Israel and abroad, and was a founding partner of the "Modern Talking" digital advertising agency. Amir holds a B.A. in Communications and Management from the College of Management Academic Studies.