Elliman taps Han Cheng Jeng Fu as director of luxury sales

Elliman taps Han Cheng Jeng Fu as director of luxury sales

He will focus on bringing his network of high-net-worth Chinese to SoFla

Han Cheng Jeng Fu joined Douglas Elliman as director of luxury sales at The Rubin Group, The Real Deal has learned.

Jeng, whose background is in investments, technology, international business and more, will focus on marketing South Florida to the Chinese. He currently serves as chairman of Red Rock Asian Capital Investment Group, an investment firm that focuses on mining, development, and the distribution of high-tech products and insurance in the U.S., Asia and Latin America.

Jeng will bring his network of high-net-worth individuals to the Rubin Group, Justin Rubin told TRD.

“He has a very solid network of high-net-worth Chinese individuals — both domestic and in China,” Rubin told TRD. “We talk about the Miami market, but most of these individuals don’t know Miami and are interested in hearing more.”

Jeng, who is fluent in Mandarin, Spanish and English, has worked for Hewlett-Packard Company, Polaroid Corporation and Acer Corporation. He’s also on the City of Miami EB-5 Advisory Board.

“My organizations and I have a tremendous amount of relationships with high-net-worth individuals and business leaders throughout the world, and these individuals expect nothing but the best when working with any type of professional,” Jeng said in a statement.

Despite growing interest of Chinese buyers in South Florida, challenges still remain, including the lack of direct flights to Miami.

“For them to come as a vacation home is time-consuming,” Rubin said, adding that Chinese buyers are currently more interested in South Florida as an investment, whether that be through condos, single-family homes or commercial real estate.

“People go to him looking for where to invest. We’re able to offer them a good value,” he said. “Relative to New York City and Los Angeles, you’re able to get premium product at a value.” 



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