Eric has a truly unique perspective on franchising as having been a Franchisee, Area Developer and a former franchisor executive. This rare experience allows Eric to understand and empathize with the challenges faced by franchisees and franchisors when building a brand, as well as provide suppliers with a more in-depth perspective on the inner workings of a franchised business.
Eric believes, "the ability to build upon your hard work and be able to take the next steps in your life is what Franchising is all about."
Specialties: Franchise development; international franchise development; site selection; lease negotiations; non-traditional franchise development; lead generation; franchise marketing; sales training; creating sales processes; re-sales programs; franchise conversion programs, target marketing, marketing research,benchmarking, data analysis.