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Samantha Wasser
As the Creative Director of ESquared Hospitality and by CHLOE., Samantha Wasser works alongside Esquared Hospitality on new concepts and lifestyle brands, to provide creative vision for current and upcoming properties including concept creation, branding, location selection, strategic partnerships, decor and design.
One of Samantha’s most notable projects was the concept creation and opening of Horchata de Nueva York, which opened in Greenwich Village in May 2014. In 2014, Samantha was recognized as one of Zagat’s “30 Under 30”.
Samantha has been involved with the CHLOE. brand from its inception, overseeing logo creation, overall brand identity, website & blog development, menu creation, retail product development, interior design, staff uniforms, expansion plans and more, all leading up to the opening of the by CHLOE. flagship location.
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