Susan Shoer

The CWI creative process begins by getting to know your business and your stakeholders, to develop solutions that will deliver results. We’re writers and content developers first and foremost with a mission to deploy the right creative, the right words and the right images. Decades of Experience Youthful Passion Diverse Thinking Cost-Effective Creative An Agency Alternative We’re the team that Yahoo turned to when they needed video content for their largest advertisers, We’re the team that drives the marketing communications for the North American sales effort for a global brand tire maker, We’re the team that created the video content service that hundreds of television stations rely upon to help them increase their ratings with original consumer investigative reports. What resonates with Baby boomers is not always meaningful to Millennials. Humor can be the great equalizer, appealing to a broad audience and presenting information in a memorable way. Emotion can be the key to conversion to your brand, product or service. Credibility and intelligence are essential ingredients in the recipe for relationship that is essential to establish digitally and often globally in today’s real world. One of the core ideals of the new Creative Word and Image is to understand the brand’s essential message and core target audience with a laser focus on actions that translate to quantifiable results. We believe quite strongly in knowing who you are trying to reach as an essential starting point. It results in message and platform relevance. The suggestions and strategy we develop are platform neutral in that we believe in taking full advantage of both the best of the free web and the wisdom of the crowds. This means a good strategy should always begin with a presence with purpose on the most powerful and popular social networking sites, and then developing more niche audience or niche purpose focused initiatives.

BIO

Creative Director, Creative Word & Image, Susan offers clients more than 25 years of experience and expertise as a writer, video producer and creative consultant in the high-tech, healthcare, financial, industrial, utilities, manufacturing, food/beverage and hospitality industries. No matter what you need to communicate – to a live audience or online recipients, Susan and CWI can help you put it into words and pictures communication pieces that get the message out and impacts bottom line results. Previous experience details: Creative Director, writer/producer at NewsProNet where she led the corporate production division of a leading television news production and syndication company; Senior writer/ video producer, Digital Equipment Corporation. Senior writer/video creative Media Communications Group, and Quantic Communications. Co-founder and brand agency for Ice Caters a marketing driven company specializing in innovative packaged ice products for the hospitality, food and beverage marketing and promotion industries. Founding producer at CNN Headline News, 1981-1984. Award Winner: Telly Award and New York Film Festival Award for video production. Currently collaborating on a business book slated for publication in 2010. BA English and Mass Communications, University of Vermont. She’s susan@cwi.me