Charlie Paglee is CEO at Brannan Auto Engineering Co., Ltd. Hands on management and operations executive covering manufacturing, business development, venture capital, start-up and turn-around activities. Over 27 years business experience in China in roles such as CEO, VP China Operations, COO, Director of Purchasing, Director of Manufacturing. Outstanding track record in OEM automotive business, software development and electronics manufacturing.
Negotiation is a part of daily life in China. I have negotiated four different joint ventures totaling $416 Million with responsibility for P&L of China operations. Successfully re-negotiate business relationships which are broken, over budget or behind schedule. Achieve success by knowing the market, lining up alternative options, communicating openly and honestly in Chinese, understanding the culture and quickly building congenial relationships.
In the land of Sun Tzu's Art of War, strategy is tightly integrated into every part of business. Understanding the game being played is only half the battle; understanding when you are being played is even more difficult. Developed successful strategies for market entry and expansion in China and adapting strategy to counter competition. Worked closely with local government officials to choose ideal location to set up purchasing office and build multiple manufacturing sites.
Build and lead cross-cultural teams to help overseas companies build relationships with vehicle manufacturers expand business in China. Develop local personnel to work with domestic factories to improve quality and reduce manufacturing costs. Structure mass production manufacturing operations to protect intellectual property from the USA and Europe while exploiting industrial advantages China manufacturing offers. Set up cross-border manufacturing operations, manufacturing assemblies in China enabling final assembly in the USA and Mexico. I am the person that can take operations in China which are losing money with a negative P&L and turn them around.
Manage automotive manufacturing operations in mainland China. Built team with focus on electric vehicle engineering and manufacturing including steel stamping, aluminum stamping, aluminum die-casting and plastic injection molding. Responsible for tooling and supplier management for major USA automotive OEM. Leverage industry contacts to reduce manufacturing costs and amortize tooling to produce low cost high quality OEM compliant automotive components. Forged strong ties with domestic automotive manufacturers including BAIC, SAIC, FAW, Great Wall Motors, Hyundai, Shanghai GM, BYD, ZhongTai (Zotye) and JAC. Pioneered partnerships with domestic low-speed vehicle manufacturers including Yogomo, ShiFeng, BaoYa, BiDeWen, TangJun OuLing, etc.