The CWI creative process begins by getting to know your business and your stakeholders, to develop solutions that will deliver results. We’re writers and content developers first and foremost with a mission to deploy the right creative, the right words and the right images.
We’re the team that Yahoo turned to when they needed video content for their largest advertisers, We’re the team that delivers innovative video motivation and training to the sales, marketing and key customer channels for a major global tire brand. We’re the team that created the broadcast syndication video content service that hundreds of television stations rely upon to help them increase their ratings with original consumer, health investigative reports.
What resonates with Baby boomers is not always meaningful to Millennials. Humor can be the great equalizer, appealing to a broad audience and presenting information in a memorable way. Emotion can be the key to conversion to your brand, product or service. Credibility and intelligence are essential ingredients in the recipe for relationship that is essential to establish digitally and often globally in today’s real world.